Return Customers, Not Returned Products: Build Customer Loyalty & Drive Sales Through Quality Product Offerings
A wise retailer once said, “I want return customers, not returned products.” A catchy turn of phrase, but also a sentiment that spotlights what a successful sale looks like. A product is purchased, it performs as expected; the customer returns for more, buys additional products, and spreads the word about your store. Success! But it’s important to note that this journey begins with the products you stock. In this session, Bill Bookout will discuss how retailers can gain credibility and grow their customer base by prioritizing shelf space for products manufactured to independently audited quality standards, certified for good manufacturing practices, and tested to ensure they meet label claims. This talk will get you thinking about placing the same level of importance on quality as you do on price and product mix, and how you can promote quality as a competitive advantage to help build your business.
Retailer Success Series